Panelists for the discussion “21st Century PR & Marketing” have been confirmed for Flux Summit 001 which takes place this Thursday, October 1 at 5:00pm at Pyramind in San Francisco. Flux Summit is free, but RSVP is required. If you haven’t already RSVP’d, click here to get register.

The discussion is a Q&A that looks at the best ways to promote labels and artists. Effective marketing and promotion campaigns, tools, how to engage media outlets, who is relevant these days, and what it should cost are just some of the topics that will be covered. Case studies and new tools will be showcased.
Audience participation will be encouraged for this discussion so get your questions ready.

Confirmed Panelists are:

Leeor Brown (Terrorbird Media, SF-LA)
Leeor Brown is a lead publicist at Terrorbird Media, an innovative independent music marketing company based in SF, LA and NY. Based in Los Angeles, he also recently(in March) launched a new imprint called FoF Music(aka Friends of Friends) which aims to change the way labels conceive and release albums/music.

Matt Wright (IODA)
Matt Wright currently works at IODA, overseeing promotional marketing partnerships and maintaining relationships with online retailers such as Insound, Other Music, and Lala.  He managed the Portland, Oregon-based band Blitzen Trapper for 5 years — helping them transition from relatively unknown local band to nationally touring Sub Pop recording artist — before transitioning to his current band Web Guru/#1 Fan/General Input Giver role.  Before starting at IODA, Matt ran a small music PR company called Matt Wright PR, handling print and online press campaigns for the likes of Anticon, Tomlab, and Cex.  Before that he worked with Gang of Four bassist Dave Allen at now-deceased online music retailer OEbase.com.

Steffen Franz (IDC)
Steffen Franz launched Independent Distribution Collective in 2004 and since then has grown the company from 9 labels to over 250 labels with close to 300 releases in less than 5 years. In addition to launching a physical distribution company, which now includes both digital, film, DVD distribution and music licensing for TV and Film, Steffen has also developed services like “InstantDistro” a turnkey marketing and promotion service, and “A La Carte Management” which helps advance the independent music community and educate developing artists.

J-Boogie (Producer, SF – TBC, Om Records)
San Francisco resident and world-renowned DJ/producer J-Boogie has continued to challenge the boundaries of the music world across genres, styles, languages and borders throughout his 15-year career. This truly unique artist speaks to his listeners through a diverse musical language that he has created, integrating various techniques and musical genres including dub, soul, hip–hop, reggae, funk, Latin, afro-beat, bhangra, dancehall, disco, electro and house. Constantly revolutionizing the game, creating new sounds, and always keeping fans on their feet, J-boogie has and continues to lift music to its full potential through his distinct approach and one of a kind style.

The panel is being moderated by music industry veteran, Tomas A. Palermo. Tomas has logged 20-plus years in the music business as a DJ, writer, editor and music consultant, and also worked in music retail, distribution and media. He’s the former editor at XLR8R Magazine (1999-2005) and currently contributes to that publication, SF Bay Guardian, WireTapMag.org, and his own blog, ForwardEver. He produces music as Double Identity, runs the Voltage Music label, co-hosts a weekly radio show on KUSF 90.3 FM and DJs clubs.

Tomas, along with our panelists, will bring their knowledge to the Flux Summit for a lively discussion on how artists and labels can maximize their message and increase their fan base.